Project brief

I was tasked with proposing social media content that will inform, educate, and engage with the audience to help drive traffic to the re-opening of MMOT. I also had to conduct social media auditing and establish an online brand personality.

In auditing MMOT's social media platforms (IG, FB), I broke down my analysis for each platform into the brand's communication objectives, posting days (from the last 100 days), statistics (followers, etc.), and a brief content overview (highest and lowest performing types of content). 

I also broke down MMOT's social media content into four main categories; Community Engagement, Curated Content, Real-Time Content and Always On Content. 

The multimedia above illustrates the findings of my social media audit, my proposed social media brand personality and four content pieces I designed, in line with the brand personality. 

View the project slide deck here.